In many countries, due to people’s unknowlage of Saffron, safflower (Carthamus tinctorius) plant is used as saffron in sales and advertising.
In these countries, the safflower plant is marketed as saffron due to its relative similarity in appearance with saffron, while this plant doesn’t have any of the medicinal health and coloring properties of saffron
Fraudsters make this plant more similar to saffron by adding chemical dyes.